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Last updated: July 31, 2026 · Maintained by Smith Jones, Performance Media Analyst

Corrections are the most valuable message we receive, because the figures we publish change without notice and readers often notice before we do. Below are the addresses for each type of enquiry, the response times you can expect, and an honest list of the things we are unable to help with. Choosing the right address genuinely speeds up the reply.

Who to write to

Landing-Page Speed Changes the Meaning of Cheap Clicks: How to Test It

Media buyers can spend hours comparing headline rates while missing the weakness in their measurement. A content publisher considers performance after the ad interaction through visit quality and return behavior rather than sales alone. A useful plan starts with evidence rather than reassurance. To buy adult traffic effectively, make room for both source analysis and a second test. For a related view of the same decision, compare it with The Macros That Make a Traffic Report Actionable: What the Numbers Mean, which follows the evidence from the source level to the campaign choice.

Performance after the ad interaction

A useful starting point comes from the platform’s published mechanics, not from a hypothetical case study. Pop and push traffic can deliver a large number of sessions quickly, making technical problems expensive even at a low CPC. A slow page on a common mobile connection can lose visitors before the offer is visible. The network reports a click, but the advertiser may never have had a fair opportunity to convert that person.

Test the first screen on real mobile connections, not only a fast desktop browser. Check age gates, registration forms, language, page weight and the exact path to the goal. Break out abandonment at loading and form stages where analytics allows; buying more traffic is rarely the right answer to a broken page.

Apply the idea to one campaign

A publisher seeking additional visitors might evaluate reading time or return visits rather than a single sale. Pop traffic can raise session volume quickly, but a high bounce rate can make that growth hollow. Decide what a worthwhile session looks like: several pages viewed, a voluntary newsletter sign-up or another genuine expression of interest. Use those events to assess the purchased audience.

Make the outcome measurable

If the goal is a valid registration, define the completed and verified event. If it is revenue, decide how refunds or chargebacks are reflected in reports. Conversion tracking should measure an actual business result rather than an easily fired button event. Otherwise increased traffic can look like growth even when the economics get worse.

Retarget only where it adds value

A follow-up ad should build on a genuine sign of interest, not simply repeat the first interruption. Set reasonable exposure limits and audience retention periods. Consent and transparency remain important, particularly for sensitive or adult-themed offers. The right second message may answer a user’s question or clarify pricing rather than trying to provoke another impulse click. That question should be answered before scaling a plan to buy adult traffic.

Separate raw and approved outcomes

Affiliate and subscription businesses may reject leads, reverse sales or discover fraudulent actions later. The network can report a conversion immediately, while actual revenue appears days afterward. Keep both measures visible. Decisions based solely on raw lead counts reward sources that are easy to trigger rather than sources that ultimately pay for the media investment.

Measure CPM and CPC on equal terms

A CPM rate buys a thousand impressions, not a thousand visitors. A CPC bid purchases a billed interaction, not a guaranteed lead. For fair comparisons, calculate effective cost per click for an impression-priced placement using the actual click-through rate, then evaluate the conversion rate beyond that click. One format may win on media efficiency and lose on lead quality; the correct winner depends on the campaign objective.

Where the test money goes

Consider a hypothetical $500 media allowance split across 5 days. The daily planning number is $100, but the campaign will not necessarily spend it evenly without the corresponding pacing settings. If an early result looks strong, confirm it with qualified conversions, not just a high click count. The same logic applies when an initial source looks poor; ask whether it has received enough spend to be evaluated fairly.

When to repeat the test

There is no universal bid or format that replaces a working offer, source-level measurement and the right audience. In the case of performance after the ad interaction, the important test is whether a result remains useful after validation. Only after the analysis should a team decide whether to buy adult traffic at a higher budget. Return to the original conversion goal before increasing spend. If the traffic source produces a different type of result, improve the measurement or the offer rather than quietly redefining success. The broader editorial context is available on Dating Ads Traffic, where the surrounding trade-offs are explained in one place.

Editorial and press

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Requests to quote our research, interview requests, and questions about our methodology or sourcing. Journalists and researchers can request the source list behind any published figure, including the read dates. We do not accept guest posts or sponsored articles.

Partnerships

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Proposals from ad networks, platforms and agencies. Read this first: a commercial relationship does not change a deposit figure, an accepted-vertical column or a drawback we name, and we decline arrangements offered on that condition. Our editorial policy sets out where the line sits.

Privacy and data

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Access, deletion, correction and opt-out requests, and any question about what we store. We respond to statutory requests within 30 days and usually much faster, since the volume of data we hold is small. Details are in the privacy policy.

Response times

Messages are read by the person who wrote the page in question — currently Smith Jones, who verifies every figure published here. Corrections are acknowledged within two business days, and we tell you whether we are treating the message as a confirmed error, a disagreement over interpretation, or something we cannot act on. Silence is not an outcome we consider acceptable, so you get an answer either way.

General, editorial and partnership enquiries are answered within three to five business days. Privacy requests are handled within 30 days as required by law, and in practice within a week. We work Monday to Friday; messages arriving over a weekend start their clock on Monday.

What we cannot help with

Anything to do with your advertiser or publisher account
We are not an ad network and we have no access to any network's systems. We cannot check a balance, release a held payout, unblock an account, appeal a rejected campaign or see why a creative failed moderation. Those requests have to go to the network's own support team, which every network in our comparisons operates directly.
Disputes with a network or platform
We have no standing to intervene in a commercial dispute and no leverage to resolve one. If a network has withheld a payment or closed an account, your routes are its own support and complaints process, the payment provider involved, and where relevant the jurisdiction the company operates in. We cannot arbitrate and cannot pressure a company on your behalf.
Getting your campaign approved
We document what Google, Meta and TikTok publish about the dating category, including certification requirements and blocked markets. We cannot influence a certification decision, expedite a review or advise you around a policy. Where a rule blocks a specific offer type, that is the platform's decision to make and appeal to.
Individualised legal, financial or tax advice
Our content is general research about advertising products and platform policy. It is not legal or financial advice and does not account for your jurisdiction, business structure or contracts. For decisions with legal or tax consequences, take advice from a professional qualified in your jurisdiction, as set out in our terms.

Before you write about a figure

If you are contacting us because a number on our dating ads traffic page does not match what you see in your account, check the verification date on the page first. We date every page precisely so this comparison is possible, and networks change deposit thresholds and payment-method conditions without announcement. A mismatch against a six-month-old verification date is expected; a mismatch against a recent one is a correction we want.

It also helps to say which payment method you were using. Most deposit minimums are conditional on method — cards, e-wallets, crypto and wire frequently carry different thresholds at the same network — and a large share of reported mismatches turn out to be a different condition rather than a wrong figure. Our full method is documented in how we check data.