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Last updated: July 31, 2026 · Maintained by Smith Jones, Performance Media Analyst

Corrections are the most valuable message we receive, because the figures we publish change without notice and readers often notice before we do. Below are the addresses for each type of enquiry, the response times you can expect, and an honest list of the things we are unable to help with. Choosing the right address genuinely speeds up the reply.

Who to write to

The Macros That Make a Traffic Report Actionable: What the Numbers Mean

The fastest route to a bad campaign is assuming that technical approval settles every question. A cam registration campaign makes source, price and click-level fields relevant to both immediate activity and the quality of later engagement. A compliant destination still needs to earn trust and convert. If a team plans to buy adult traffic, its budget should purchase evidence rather than just activity. For a related view of the same decision, compare it with A Source ID Is More Useful Than a Site Name: An Operational Guide, which follows the evidence from the source level to the campaign choice.

Source, price and click-level fields

The platform information gives several firm constraints, but it does not decide the best outcome for any offer. AdsCompass documents macros for campaign ID, creative ID, price, IP, source ID, user agent and click ID. Not every campaign needs every field, and the collection of personal or device data should be proportionate and lawful. For performance diagnosis, source and price are especially helpful: together with conversions, they explain where margin is being created or lost.

Keep parameter names consistent between the advertising account and the tracker. A field that silently maps to the wrong variable can corrupt an entire test. Validate a sample click manually, record the expected value at each step and inspect the reporting data before committing significant spend.

A situation worth testing

Take the example of a lawful adult cam-service registration. The page may have a one-step free entry followed by optional paid activity. That makes it tempting to optimize for the first click alone, but genuine participation matters more. The campaign should never imply that an automated notification is a private person reaching out personally when that is not true.

What the first-price auction changes

In a first-price auction, the bid you submit is consequential: the winning advertiser pays its own offered price rather than automatically receiving the second-highest price. That makes conservative bid management useful, especially across sources with different conversion histories. A low floor is an entry condition, not a guarantee that the winning inventory has commercial value. Use observed delivery and source economics to adjust the price you are willing to pay.

Verify the event chain end to end

Before media spend becomes significant, produce one test journey and inspect it at every stage: advertising click, tracker visit, landing page, completed event and recorded postback. Confirm that the source and campaign identifiers survive redirects. A dashboard showing traffic without attributable conversions is not ready to support serious optimization; it can only confirm that some delivery occurred. Teams that buy adult traffic should be able to explain this decision after the campaign finishes.

Read quality at the next event

A genuine-looking click is not necessarily a prospective customer. Look for the next meaningful event: a completed form, an eligible registration, a verified purchase, or another clearly defined business goal. Compare the cost of those events by source, device and country. This approach catches both suspicious traffic and ordinary inventory that simply does not match the offer; the corrective action can be different for each.

Budget for learning, not certainty

A disciplined first test accepts that results may be inconclusive. Plan a stopping point, an evidence threshold and a small reserve for repeating the strongest observation. The aim is not to prove that a chosen network must work, but to discover whether an offer and audience combination can support profitable acquisition under realistic conditions.

A small worked budget

Take a planned $280 trial lasting 7 days. A simple calendar would allocate $40 per day, leaving the advertiser to determine whether the available sources can support the intended comparison. Put a conversion definition next to that budget. After the first reporting window, decide whether the next action should be a source adjustment, a landing-page repair or a new test; those are not interchangeable.

Reading the result

There is no universal bid or format that replaces a working offer, source-level measurement and the right audience. In the case of source, price and click-level fields, the important test is whether a result remains useful after validation. There is little value in deciding to buy adult traffic more aggressively before attribution works. Preserve the evidence behind each action. Clean comparisons have value long after an individual campaign stops because they reveal what the audience, offer and creative could actually support. The broader editorial context is available on Dating Ads Traffic, where the surrounding trade-offs are explained in one place.

Editorial and press

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Requests to quote our research, interview requests, and questions about our methodology or sourcing. Journalists and researchers can request the source list behind any published figure, including the read dates. We do not accept guest posts or sponsored articles.

Partnerships

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Proposals from ad networks, platforms and agencies. Read this first: a commercial relationship does not change a deposit figure, an accepted-vertical column or a drawback we name, and we decline arrangements offered on that condition. Our editorial policy sets out where the line sits.

Privacy and data

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Access, deletion, correction and opt-out requests, and any question about what we store. We respond to statutory requests within 30 days and usually much faster, since the volume of data we hold is small. Details are in the privacy policy.

Response times

Messages are read by the person who wrote the page in question — currently Smith Jones, who verifies every figure published here. Corrections are acknowledged within two business days, and we tell you whether we are treating the message as a confirmed error, a disagreement over interpretation, or something we cannot act on. Silence is not an outcome we consider acceptable, so you get an answer either way.

General, editorial and partnership enquiries are answered within three to five business days. Privacy requests are handled within 30 days as required by law, and in practice within a week. We work Monday to Friday; messages arriving over a weekend start their clock on Monday.

What we cannot help with

Anything to do with your advertiser or publisher account
We are not an ad network and we have no access to any network's systems. We cannot check a balance, release a held payout, unblock an account, appeal a rejected campaign or see why a creative failed moderation. Those requests have to go to the network's own support team, which every network in our comparisons operates directly.
Disputes with a network or platform
We have no standing to intervene in a commercial dispute and no leverage to resolve one. If a network has withheld a payment or closed an account, your routes are its own support and complaints process, the payment provider involved, and where relevant the jurisdiction the company operates in. We cannot arbitrate and cannot pressure a company on your behalf.
Getting your campaign approved
We document what Google, Meta and TikTok publish about the dating category, including certification requirements and blocked markets. We cannot influence a certification decision, expedite a review or advise you around a policy. Where a rule blocks a specific offer type, that is the platform's decision to make and appeal to.
Individualised legal, financial or tax advice
Our content is general research about advertising products and platform policy. It is not legal or financial advice and does not account for your jurisdiction, business structure or contracts. For decisions with legal or tax consequences, take advice from a professional qualified in your jurisdiction, as set out in our terms.

Before you write about a figure

If you are contacting us because a number on our dating ads traffic page does not match what you see in your account, check the verification date on the page first. We date every page precisely so this comparison is possible, and networks change deposit thresholds and payment-method conditions without announcement. A mismatch against a six-month-old verification date is expected; a mismatch against a recent one is a correction we want.

It also helps to say which payment method you were using. Most deposit minimums are conditional on method — cards, e-wallets, crypto and wire frequently carry different thresholds at the same network — and a large share of reported mismatches turn out to be a different condition rather than a wrong figure. Our full method is documented in how we check data.