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Last updated: July 31, 2026 · Maintained by Smith Jones, Performance Media Analyst

Corrections are the most valuable message we receive, because the figures we publish change without notice and readers often notice before we do. Below are the addresses for each type of enquiry, the response times you can expect, and an honest list of the things we are unable to help with. Choosing the right address genuinely speeds up the reply.

Who to write to

How to Vet an Adult Traffic Seller Before Depositing: A Buyer’s Checklist

Buying traffic is easy to describe and surprisingly difficult to judge. For a mobile-first audience, transparency tests for an ad network must survive the practical test of a phone screen and a real connection. The practical issue begins when a low bid is mistaken for a low acquisition cost. The decision to buy adult traffic should follow the economics of the offer, not a price-floor headline. For a related view of the same decision, compare it with Redirect Chains Can Break an Otherwise Good Campaign: A Practical Framework, which follows the evidence from the source level to the campaign choice.

Transparency tests for an ad network

The first distinction to make is between what the dashboard permits and what the campaign will actually achieve. A sales page promising an enormous audience is not enough to evaluate a traffic source. Ask whether the platform exposes source identifiers, allows exclusions, publishes the relevant price floors and explains what happens when quality is disputed. AdsCompass provides Source IDs, blacklist and whitelist tools, an auction calculator and publicly accessible terms, giving buyers concrete things to examine.

Request the information that matters to your particular offer: geographic supply, eligible creative formats, tracking compatibility, top-up and refund conditions, and the practical response to a source that does not convert. A legitimate seller should help you estimate and measure, not promise a fixed number of sales.

Apply the idea to one campaign

A mobile-first campaign should be reviewed on a real phone. Small buttons, long forms and heavyweight visuals can destroy an apparently economical media buy. Carrier filters and OS splits are useful only after the destination can serve these visitors correctly. Do not blame a source for a checkout that fails on the very devices your targeting selected.

Do not buy a guarantee you cannot audit

Words such as premium, clean and converting are not substitutes for testable data. A useful seller exposes source-level statistics and practical controls, while the buyer keeps an independent record of outcomes. If a claim cannot be checked against eligible conversions, treat it as marketing rather than a financial assumption. The same caution applies to any impressive audience-volume figure.

Prepare an approved fallback

Campaign reviews commonly finish quickly, but individual submissions can require more attention. Keep a conservative alternative creative and a tested landing page ready so a rejection does not trigger hurried improvisation. Fix the actual cause of rejection; resubmitting the same broken route under a different name is not a productive strategy and may violate policy. The practical payoff becomes clear when a business begins to buy adult traffic.

Price the conversion, not the click

Bid management only works when there is a believable value assigned to the downstream action. A source with higher CPC may still be profitable if its qualified conversion rate is much better. Conversely, reducing CPC cannot rescue a source whose users never complete the offer. Rank sources by economics and sufficient sample size, not by a single attractive price column.

Verify the event chain end to end

Before media spend becomes significant, produce one test journey and inspect it at every stage: advertising click, tracker visit, landing page, completed event and recorded postback. Confirm that the source and campaign identifiers survive redirects. A dashboard showing traffic without attributable conversions is not ready to support serious optimization; it can only confirm that some delivery occurred.

A manageable trial

Consider a hypothetical $320 media allowance split across 4 days. The daily planning number is $80, but the campaign will not necessarily spend it evenly without the corresponding pacing settings. If an early result looks strong, confirm it with qualified conversions, not just a high click count. The same logic applies when an initial source looks poor; ask whether it has received enough spend to be evaluated fairly.

The next decision

There is no universal bid or format that replaces a working offer, source-level measurement and the right audience. In the case of transparency tests for an ad network, the important test is whether a result remains useful after validation. A better mobile experience may do more for the next attempt to buy adult traffic than a new bid. Return to the original conversion goal before increasing spend. If the traffic source produces a different type of result, improve the measurement or the offer rather than quietly redefining success. The broader editorial context is available on Dating Ads Traffic, where the surrounding trade-offs are explained in one place.

Editorial and press

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Requests to quote our research, interview requests, and questions about our methodology or sourcing. Journalists and researchers can request the source list behind any published figure, including the read dates. We do not accept guest posts or sponsored articles.

Partnerships

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Proposals from ad networks, platforms and agencies. Read this first: a commercial relationship does not change a deposit figure, an accepted-vertical column or a drawback we name, and we decline arrangements offered on that condition. Our editorial policy sets out where the line sits.

Privacy and data

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Access, deletion, correction and opt-out requests, and any question about what we store. We respond to statutory requests within 30 days and usually much faster, since the volume of data we hold is small. Details are in the privacy policy.

Response times

Messages are read by the person who wrote the page in question — currently Smith Jones, who verifies every figure published here. Corrections are acknowledged within two business days, and we tell you whether we are treating the message as a confirmed error, a disagreement over interpretation, or something we cannot act on. Silence is not an outcome we consider acceptable, so you get an answer either way.

General, editorial and partnership enquiries are answered within three to five business days. Privacy requests are handled within 30 days as required by law, and in practice within a week. We work Monday to Friday; messages arriving over a weekend start their clock on Monday.

What we cannot help with

Anything to do with your advertiser or publisher account
We are not an ad network and we have no access to any network's systems. We cannot check a balance, release a held payout, unblock an account, appeal a rejected campaign or see why a creative failed moderation. Those requests have to go to the network's own support team, which every network in our comparisons operates directly.
Disputes with a network or platform
We have no standing to intervene in a commercial dispute and no leverage to resolve one. If a network has withheld a payment or closed an account, your routes are its own support and complaints process, the payment provider involved, and where relevant the jurisdiction the company operates in. We cannot arbitrate and cannot pressure a company on your behalf.
Getting your campaign approved
We document what Google, Meta and TikTok publish about the dating category, including certification requirements and blocked markets. We cannot influence a certification decision, expedite a review or advise you around a policy. Where a rule blocks a specific offer type, that is the platform's decision to make and appeal to.
Individualised legal, financial or tax advice
Our content is general research about advertising products and platform policy. It is not legal or financial advice and does not account for your jurisdiction, business structure or contracts. For decisions with legal or tax consequences, take advice from a professional qualified in your jurisdiction, as set out in our terms.

Before you write about a figure

If you are contacting us because a number on our dating ads traffic page does not match what you see in your account, check the verification date on the page first. We date every page precisely so this comparison is possible, and networks change deposit thresholds and payment-method conditions without announcement. A mismatch against a six-month-old verification date is expected; a mismatch against a recent one is a correction we want.

It also helps to say which payment method you were using. Most deposit minimums are conditional on method — cards, e-wallets, crypto and wire frequently carry different thresholds at the same network — and a large share of reported mismatches turn out to be a different condition rather than a wrong figure. Our full method is documented in how we check data.