Dating Ads TrafficDating Ads Traffic Start buying traffic

Contact Us

Last updated: July 31, 2026 · Maintained by Smith Jones, Performance Media Analyst

Corrections are the most valuable message we receive, because the figures we publish change without notice and readers often notice before we do. Below are the addresses for each type of enquiry, the response times you can expect, and an honest list of the things we are unable to help with. Choosing the right address genuinely speeds up the reply.

Who to write to

Server-to-Server Tracking Closes the Feedback Loop: What the Numbers Mean

Before opening an advertising dashboard, define the decision the campaign must support. A creative experiment calls attention to postbacks and attributable conversions because attractive click numbers can disguise a weaker sales result. Everything else, from creative to reporting, follows from that test. Before trying to buy adult traffic, identify what the message has promised to the visitor. For a related view of the same decision, compare it with A Source ID Is More Useful Than a Site Name: How to Test It, which follows the evidence from the source level to the campaign choice.

Postbacks and attributable conversions

Consider how the buying process works before interpreting a good-looking rate. With a server-to-server postback, a click identifier travels through a tracker to the advertiser’s offer, and the later conversion returns to the ad platform. AdsCompass supports this workflow for performance campaigns. Without it, buyers often end up comparing total spend in one dashboard with total revenue in another, unable to identify which traffic source deserves credit.

Test the complete route before scaling: click, landing page, conversion event, received postback and the correct source attribution. Privacy and consent requirements still apply to any collected user information. A technically valid event that is credited to the wrong campaign can be worse for optimization than a missing event because it encourages the wrong decision.

A situation worth testing

For a creative test, one clear difference beats a dozen uncontrolled variations. Compare two truthful headlines or two visual treatments while holding the destination, market and bid stable. If the winning creative gets more clicks but fewer qualified registrations, the more expensive-looking alternative may in fact be the better business choice.

What the first-price auction changes

In a first-price auction, the bid you submit is consequential: the winning advertiser pays its own offered price rather than automatically receiving the second-highest price. That makes conservative bid management useful, especially across sources with different conversion histories. A low floor is an entry condition, not a guarantee that the winning inventory has commercial value. Use observed delivery and source economics to adjust the price you are willing to pay.

Verify the event chain end to end

Before media spend becomes significant, produce one test journey and inspect it at every stage: advertising click, tracker visit, landing page, completed event and recorded postback. Confirm that the source and campaign identifiers survive redirects. A dashboard showing traffic without attributable conversions is not ready to support serious optimization; it can only confirm that some delivery occurred. That distinction protects a test budget when the team decides to buy adult traffic.

Watch the first five seconds

A visitor entering from a broad ad placement decides quickly whether the destination is relevant. Put the core proposition, an honest description and the primary action in immediate view. Speed and readability matter more than adding decorative effects. If the offer needs explanation, lead with the information that reduces uncertainty rather than forcing people through a slow carousel.

Size the test for decisions

The first accounting question is not how many visits the deposit can buy. It is how many independent sources can accumulate enough spend for an informed decision. A small test may confirm delivery and event tracking, but it cannot certify the entire inventory pool. Reserve some money for repeating the strongest segment and write down the stopping rule before the first impression is purchased. Otherwise a tempting early result can turn an exploratory budget into an uncontrolled campaign.

Budget implications

Consider a hypothetical $400 media allowance split across 8 days. The daily planning number is $50, but the campaign will not necessarily spend it evenly without the corresponding pacing settings. If an early result looks strong, confirm it with qualified conversions, not just a high click count. The same logic applies when an initial source looks poor; ask whether it has received enough spend to be evaluated fairly.

Final considerations

There is no universal bid or format that replaces a working offer, source-level measurement and the right audience. In the case of postbacks and attributable conversions, the important test is whether a result remains useful after validation. The next creative used to buy adult traffic should remain faithful to the real destination. Return to the original conversion goal before increasing spend. If the traffic source produces a different type of result, improve the measurement or the offer rather than quietly redefining success. The broader editorial context is available on Dating Ads Traffic, where the surrounding trade-offs are explained in one place.

Editorial and press

[email protected]

Requests to quote our research, interview requests, and questions about our methodology or sourcing. Journalists and researchers can request the source list behind any published figure, including the read dates. We do not accept guest posts or sponsored articles.

Partnerships

[email protected]

Proposals from ad networks, platforms and agencies. Read this first: a commercial relationship does not change a deposit figure, an accepted-vertical column or a drawback we name, and we decline arrangements offered on that condition. Our editorial policy sets out where the line sits.

Privacy and data

[email protected]

Access, deletion, correction and opt-out requests, and any question about what we store. We respond to statutory requests within 30 days and usually much faster, since the volume of data we hold is small. Details are in the privacy policy.

Response times

Messages are read by the person who wrote the page in question — currently Smith Jones, who verifies every figure published here. Corrections are acknowledged within two business days, and we tell you whether we are treating the message as a confirmed error, a disagreement over interpretation, or something we cannot act on. Silence is not an outcome we consider acceptable, so you get an answer either way.

General, editorial and partnership enquiries are answered within three to five business days. Privacy requests are handled within 30 days as required by law, and in practice within a week. We work Monday to Friday; messages arriving over a weekend start their clock on Monday.

What we cannot help with

Anything to do with your advertiser or publisher account
We are not an ad network and we have no access to any network's systems. We cannot check a balance, release a held payout, unblock an account, appeal a rejected campaign or see why a creative failed moderation. Those requests have to go to the network's own support team, which every network in our comparisons operates directly.
Disputes with a network or platform
We have no standing to intervene in a commercial dispute and no leverage to resolve one. If a network has withheld a payment or closed an account, your routes are its own support and complaints process, the payment provider involved, and where relevant the jurisdiction the company operates in. We cannot arbitrate and cannot pressure a company on your behalf.
Getting your campaign approved
We document what Google, Meta and TikTok publish about the dating category, including certification requirements and blocked markets. We cannot influence a certification decision, expedite a review or advise you around a policy. Where a rule blocks a specific offer type, that is the platform's decision to make and appeal to.
Individualised legal, financial or tax advice
Our content is general research about advertising products and platform policy. It is not legal or financial advice and does not account for your jurisdiction, business structure or contracts. For decisions with legal or tax consequences, take advice from a professional qualified in your jurisdiction, as set out in our terms.

Before you write about a figure

If you are contacting us because a number on our dating ads traffic page does not match what you see in your account, check the verification date on the page first. We date every page precisely so this comparison is possible, and networks change deposit thresholds and payment-method conditions without announcement. A mismatch against a six-month-old verification date is expected; a mismatch against a recent one is a correction we want.

It also helps to say which payment method you were using. Most deposit minimums are conditional on method — cards, e-wallets, crypto and wire frequently carry different thresholds at the same network — and a large share of reported mismatches turn out to be a different condition rather than a wrong figure. Our full method is documented in how we check data.