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Last updated: July 31, 2026 · Maintained by Smith Jones, Performance Media Analyst

Corrections are the most valuable message we receive, because the figures we publish change without notice and readers often notice before we do. Below are the addresses for each type of enquiry, the response times you can expect, and an honest list of the things we are unable to help with. Choosing the right address genuinely speeds up the reply.

Who to write to

Micro Bidding Is a Pricing Strategy, Not a Magic Button: A Source-Level Approach

There is an uncomfortable gap between generating visits and generating business. An affiliate lead buyer approaches per-source bid adjustments knowing that an unapproved conversion has little financial value. That gap is the central problem in this guide. It is sensible to buy adult traffic only after the destination and tracking route have been tested. For a related view of the same decision, compare it with Redirect Chains Can Break an Otherwise Good Campaign: How to Test It, which follows the evidence from the source level to the campaign choice.

Per-source bid adjustments

The first distinction to make is between what the dashboard permits and what the campaign will actually achieve. Source ID bidding, sometimes described as micro bidding, lets an AdsCompass buyer treat placements differently within the same campaign. A source delivering profitable users may justify a higher price to gain more inventory. A source with weak conversion economics may deserve a lower bid or an exclusion. The auction will not turn a poor match into a good one merely because the bid becomes more complicated.

Calculate what a click is worth for each source, and retain a margin for fees and volatility. Record bid changes so that the next reporting window has context. Changing bids, creatives, targeting and landing pages simultaneously makes it nearly impossible to know which action improved or harmed the results.

A situation worth testing

In an affiliate lead campaign, the network and the affiliate program measure different events. The click is immediate, but the payable lead may depend on validation by a partner. A short-term source report can therefore overstate performance. Keep pending and approved conversions distinct, and match allowable formats and countries to the affiliate offer’s rules.

Match attention to the offer

Different ad units interrupt people in different ways. A popunder relies on a direct encounter with the landing page; push resembles a message; native borrows context from a content feed; pre-roll asks for attention before a video. The structure of the offer should respect the conditions under which the visitor arrives. A message suited to a subscriber notification often fails when shown as an unexpected full-page visit.

Size the test for decisions

The first accounting question is not how many visits the deposit can buy. It is how many independent sources can accumulate enough spend for an informed decision. A small test may confirm delivery and event tracking, but it cannot certify the entire inventory pool. Reserve some money for repeating the strongest segment and write down the stopping rule before the first impression is purchased. Otherwise a tempting early result can turn an exploratory budget into an uncontrolled campaign. Keep that requirement visible if your next experiment is to buy adult traffic.

Give weak sources enough evidence

Performance varies with low sample counts, and a source that has delivered a few clicks without a sale has not necessarily failed. Compare observed spend to the expected cost of one conversion, then decide whether to continue, lower the bid or stop buying. Repeat the same reasoning across sources to avoid selective optimism about favorites and harsh treatment of less familiar placements.

Treat compliance as an operating cost

Adult-oriented advertising can bring extra requirements from regulators, payment processors and partner programs. These are not optional footnotes to a media plan. Include review of age eligibility, consumer disclosures, creative restrictions and permitted markets before launching. A campaign that converts but cannot be lawfully or reliably fulfilled has not produced useful growth.

One numerical scenario

Take a planned $450 trial lasting 5 days. A simple calendar would allocate $90 per day, leaving the advertiser to determine whether the available sources can support the intended comparison. Put a conversion definition next to that budget. After the first reporting window, decide whether the next action should be a source adjustment, a landing-page repair or a new test; those are not interchangeable.

What the experiment can prove

There is no universal bid or format that replaces a working offer, source-level measurement and the right audience. In the case of per-source bid adjustments, the important test is whether a result remains useful after validation. Learning to buy adult traffic responsibly is mostly a matter of knowing which results can be trusted. Preserve the evidence behind each action. Clean comparisons have value long after an individual campaign stops because they reveal what the audience, offer and creative could actually support. The broader editorial context is available on Dating Ads Traffic, where the surrounding trade-offs are explained in one place.

Editorial and press

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Requests to quote our research, interview requests, and questions about our methodology or sourcing. Journalists and researchers can request the source list behind any published figure, including the read dates. We do not accept guest posts or sponsored articles.

Partnerships

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Proposals from ad networks, platforms and agencies. Read this first: a commercial relationship does not change a deposit figure, an accepted-vertical column or a drawback we name, and we decline arrangements offered on that condition. Our editorial policy sets out where the line sits.

Privacy and data

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Access, deletion, correction and opt-out requests, and any question about what we store. We respond to statutory requests within 30 days and usually much faster, since the volume of data we hold is small. Details are in the privacy policy.

Response times

Messages are read by the person who wrote the page in question — currently Smith Jones, who verifies every figure published here. Corrections are acknowledged within two business days, and we tell you whether we are treating the message as a confirmed error, a disagreement over interpretation, or something we cannot act on. Silence is not an outcome we consider acceptable, so you get an answer either way.

General, editorial and partnership enquiries are answered within three to five business days. Privacy requests are handled within 30 days as required by law, and in practice within a week. We work Monday to Friday; messages arriving over a weekend start their clock on Monday.

What we cannot help with

Anything to do with your advertiser or publisher account
We are not an ad network and we have no access to any network's systems. We cannot check a balance, release a held payout, unblock an account, appeal a rejected campaign or see why a creative failed moderation. Those requests have to go to the network's own support team, which every network in our comparisons operates directly.
Disputes with a network or platform
We have no standing to intervene in a commercial dispute and no leverage to resolve one. If a network has withheld a payment or closed an account, your routes are its own support and complaints process, the payment provider involved, and where relevant the jurisdiction the company operates in. We cannot arbitrate and cannot pressure a company on your behalf.
Getting your campaign approved
We document what Google, Meta and TikTok publish about the dating category, including certification requirements and blocked markets. We cannot influence a certification decision, expedite a review or advise you around a policy. Where a rule blocks a specific offer type, that is the platform's decision to make and appeal to.
Individualised legal, financial or tax advice
Our content is general research about advertising products and platform policy. It is not legal or financial advice and does not account for your jurisdiction, business structure or contracts. For decisions with legal or tax consequences, take advice from a professional qualified in your jurisdiction, as set out in our terms.

Before you write about a figure

If you are contacting us because a number on our dating ads traffic page does not match what you see in your account, check the verification date on the page first. We date every page precisely so this comparison is possible, and networks change deposit thresholds and payment-method conditions without announcement. A mismatch against a six-month-old verification date is expected; a mismatch against a recent one is a correction we want.

It also helps to say which payment method you were using. Most deposit minimums are conditional on method — cards, e-wallets, crypto and wire frequently carry different thresholds at the same network — and a large share of reported mismatches turn out to be a different condition rather than a wrong figure. Our full method is documented in how we check data.